Closeclose alert

Bucks for Boards: Quarter 3 entry ends September 30! Enter today for a chance to receive $500!

Target Audience

A group of people is watching something offscreen and smiling.

3 min. read

The key to any marketing plan is knowing your audience. So to create an effective plan, you will need to determine your target audience.

Some of the characteristics that make up your target audience include age, location, income and lifestyle. When you begin researching the characteristics of your target audience, you should do some research on the area where you plan on starting a practice to make sure the demographic exists. You would not want to open a practice focused on pediatrics in an area of the city with a dense population of retirees. Use data collected from an annual census or sites like Claritas or esri to find lifestyle and other demographic information.‚Äč

If you are purchasing a practice or associating, look at your current patients and see if there are any similarities.

Join for FREE and keep reading...

To keep reading, join our free Starting Into Practice program now! As a new DC, we know you need resources to help you succeed as you launch your career. Starting Into Practice is your free one-stop shop, whether you’re looking for resources related to job-hunting, joining an existing traditional or integrated practice, or starting your own. A few of our helpful resources include:

  • Articles on everything from contract negotiation to marketing plans
  • Practice Checklists
  • Free webinars from experienced DCs

It’s important to us that the chiropractic profession grows and thrives, regardless of your insurance provider — but we’re always here when you need us, whether it’s insurance or financial solutions.

Sign in Join for free

Hundreds of resources...join for FREE!

Join for free

This website uses first party and third party cookies to improve your experience and anonymously track site visits. By visiting this website, you opt-in to the use of cookies. OK