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Marketing Compliance

5 min. read

The laws and regulations surrounding marketing can be overwhelming. While you don’t have to be an expert on all the laws, it is important to have a basic understanding so you are aware and know what you should ask your legal advisors.

Below is a high-level overview of some of the laws and regulations you may encounter when marketing your practice. If you have specific questions regarding marketing compliance, you should always consult your legal team.​

CAN-SPAM and Opt-Outs: According to the Federal Trade Commission (FTC), the CAN-SPAM Act is a law that sets the rules for commercial email. This act establishes requirements for commercial messages and gives recipients the right to have you stop emailing them. It spells out penalties for violations. Here are the main CAN-SPAM requirements:​

  • Don’t use false or misleading header information.

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