Social Media Ads 101

Woman looking up guidelines for social media advertising

2 min. read

If you are looking to expand your audience reach or promote a new service, social media advertising is a great way to accomplish this.

The most popular social media sites for small businesses to advertise on are Facebook and Instagram.

Facebook and Instagram Ads

Before you begin spending advertising dollars on any social media site, you need to determine the goal of the campaign. Think about the action you are hoping the audience to take (i.e., drive them to your website, recognize your brand, etc.). Once you have the goal established, you can think about how you would like your ads to be displayed.

There are several different ad types to choose from, some of the more common ads include:

Join for FREE and keep reading...

To keep reading, join our free Starting Into Practice program now! As a new DC, we know you need resources to help you succeed as you launch your career. Starting Into Practice is your free one-stop shop, whether you’re looking for resources related to job-hunting, joining an existing traditional or integrated practice, or starting your own. A few of our helpful resources include:

Articles on everything from contract negotiation to marketing plans
Practice Checklists
Free webinars from experienced DCs

It’s important to us that the chiropractic profession grows and thrives, regardless of your insurance provider — but we’re always here when you need us, whether it’s insurance or financial solutions.

Explore more resources

Resource Hub