Narrowing Your Search

Woman narrowing down the search for her practice location

2 min. read

When you have a general idea of where you would like to practice, you can consider other important factors like advertising and rent. You pay more for rent in a desirable location, so you could potentially save on advertising due to the visibility of your office. Typically when a location is low rent, it is probably not as desirable so you may have to invest more in advertising and signage.

If walk-in traffic is important to you when you start out, then paying more for a well-traveled location might be worthwhile. On the other hand, if you find a place that is not conducive for walk-ins you will need to invest more in advertising and other marketing tactics to drive traffic.​

Remember, healthcare practices rely less on impulse buying than on accessibility, appearance and customer loyalty. For first-time customers, accessibility is important—they need to have a good experience from the moment they arrive.​

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